Check out the many innovative and exciting actions

the capacity building projects have accomplished!

No discussion of improving people's health and well being can be made without looking at health and social inequities in the context of the global economic structures that create this inequity. No solution to dismantle these inequities can be made without the full involvement and leadership of those communities impacted most by the social and economic injustice that the global economy promotes.

Tobacco control efforts have move away from projects that focus solely on changing individual behavior (helping smokers quit or education teens not to start) to projects that mobilize community members and agencies to change environmental factors such as tobacco advertising, promotion, and illegal access to tobacco by minors, that promote unhealthy behaviors.

The Tobacco Free Project has been funding community based agencies to implement community capacity building projects that address the environmental factors associated with the global tobacco epidemic. 

The CCB process (also called the Community Action Model (CAM)) creates change by building community capacity. The process is asset based and builds on the strengths or capacity of a community to create change from within and mobilize community members and agencies to change environmental factors promoting economic and environmental inequalities. Fundamental to this model is a critical analysis that identifies the underlying social, economic, and environmental forces creating the health and social inequalities that the community wants to address.  The CAM curriculum is available online. A companion piece - Adapting the CAM to your Workplan, Project, Issue has been developed in English, Spanish and Chinese.

The intent of the CCB/CAM process is to work in collaboration with communities and provide a framework for community members to acquire the skills and resources to investigate the health of the place where they live and then plan, implement and evaluate actions that change the environment to promote and improve health.

How does the CCB/CAM process work?  Check out these examples:    

ban on smoking in children's parks

Policy for healthy food on a College Campus

pedestrian safety in a Multi-cultural neighborhood

Good Neighbor - Healthy Products

Prohibiting Gun Shows on State Property

Smoke Free Policy at Multi-Unit Housing Complexes 

Policy  Ban on Look-Alike Toy Guns

Truancy, Schools and Violence

 


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For more information contact the San Francisco Tobacco Free Project,
30 Van Ness Avenue, #2300, San Francisco, California, USA 94102.
Telephone: 415-581-2448 Fax: 415-581-2492
Email: Mele Lau

Email: Susana Hennessey Lavery